Are you looking to increase the visibility of your Instagram posts? A powerful tool called a collab post on Instagram allows you to accomplish precisely that. With this feature, you can collaborate with another user to submit a single post that displays on both of your profiles. This eliminates the need to cooperate with a celebrity or influencer; instead, it allows you to tap into the follower base of any user with acceptable engagement. In this article, we’ll review how to create a collab post, who may use it, and why it’s a great approach to grow your Instagram following.
TLDR;
To publish a collab post on Instagram, first prepare your content as usual—whether it’s an image or a Reel. Before you hit the “Share” button, select the “Tag people” option. From here, click “Invite Collaborator” and look for the person you want to cooperate with. When you submit the collaboration invite, they will receive a notification via Instagram Direct. If they accept, your post will appear on both of your profiles and all interactions, such as comments and likes, will be shared between both accounts.
What is an Instagram Collab Post?
A collab post on Instagram is a joint post between two accounts. When you extend an invite to another user and they accept, the post is published on both your and their profiles, with all likes, comments, and engagement combined. This feature allows you to double the exposure of your post without needing a massive influencer to back you. It’s a wonderful tool for creators, companies, brands, and anyone trying to increase their visibility on the site. At present, collab posts are currently limited to standard posts and Reels, with Stories and Live still unsupported. Keep in mind that to use this function, you must have a business account with a public setting and allow tags on your posts.
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What are the Benefits of an Instagram Collab Post?
A collab post on Instagram has several benefits for both parties involved. First and foremost, it helps you to connect with your collaborator’s audience. When your post appears on their feed, their followers will see it, increasing your reach beyond your current audience. This increased visibility can result in more involvement, such as likes, comments, and new followers. By sharing a post, your collaborator effectively supports you, increasing your credibility in the eyes of their target audience.
Second, if you’re using Instagram to promote products or services, a collab post can boost your chances of making sales. You and your partner can run promotions or make joint offers that benefit both of your audiences. This collaborative approach is especially beneficial for businesses because it can attract new clients to your account. These people are more likely to convert because your collaborator has already built trust with their audience.
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How to Collab Post on Instagram
Here is an easy approach to making a collab post on Instagram:
- Start Your Post:
Make a post like you normally would, whether it’s an image or a reel. Add any desired content, such as captions, filters, or tags.
- Tag your collaborator:
Once your post is ready, select the “Tag people” option. There is an option here called “Invite Collaborator.” If you don’t see this option, make sure your Instagram account is set to a business account, which is required for collab posts.
- Search for the Collaborator:
In the search window that displays, enter the name of the person or brand with whom you wish to partner. Once you’ve found them, go to their profile and tag them in the post.
- Send a Collaboration Request:
After tagging your collaborator, use the “Share” button to publish the post. Your collaborator will receive a direct message with an invitation to share the post on their feed. While you wait for their response, you may check the progress of the invitation just below your post; however, this information is only available to you.
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FAQs
If the collab option is missing, make sure your Instagram account is set to “business.” This functionality is only available to commercial accounts. In addition, your account must be public and allow others to tag you in posts. Double-check your privacy settings and make any required changes.
Currently, the collab post on Instagram feature is only available for standard image posts and Reels. Collaborations are not currently supported on Instagram Lives or Stories. This may change in the future, but for now, limit your collaborations to posts and reels.
No, the collab option only allows you to invite one other individual. You and your collaborator will both share the post, but you will not be able to invite any further individuals.
Instagram does not have a minimum following threshold for using the collab function. However, brands and larger accounts may be more willing to work with users who have at least 2,000 to 2,500 followers. Your follower count increases your chances of being evaluated for partnerships.
The original poster must have a public account in order to start a collab post on Instagram. However, the collaborator can have either a public or a private account, but only the public account holder can initiate the cooperation.